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2026 FIFA世界杯揭开全新设计系统 | The 2026 FIFA World Cup Unveils a Brand New Design System


国际足球联合会(FIFA)最近揭示了2026年世界杯的全新品牌形象系统,其中包括代表奖杯、主办年份和参赛国家的标志。这次世界杯将由加拿大、墨西哥和美国三个国家共同举办,并将是历史上首个有48支国家队参赛的世界杯。标志的发布仪式在洛杉矶的格里菲斯天文台举行,FIFA主席吉安尼·因凡蒂诺出席了活动。

The International Federation of Association Football (FIFA) recently unveiled the brand new identity system for the 2026 World Cup, which includes the representation of the trophy, host year, and participating countries. This World Cup will be jointly hosted by three countries, namely Canada, Mexico, and the United States, and it will be the first-ever World Cup with 48 national teams participating. The unveiling ceremony for the logo took place at the Griffith Observatory in Los Angeles, with the presence of FIFA President Gianni Infantino.


2026年FIFA世界杯将在夏季举行,共有104场比赛将在加拿大、墨西哥和美国的16个主办城市进行。这个全新的品牌形象系统旨在传达即将到来的2026年世界杯的独特多样性,标志展示了奖杯的真实形象,并引入了突出的数字26,以表达球场的角度和球的形状。

The 2026 FIFA World Cup will be held in the summer, featuring 104 matches taking place in 16 host cities across Canada, Mexico, and the United States. This new brand identity system aims to convey the unique diversity of the upcoming 2026 World Cup. The emblem showcases the authentic image of the trophy and introduces a prominent number 26, representing the perspective of the stadium and the shape of the ball.

新的品牌形象旨在凸显世界杯奖杯,并代表48个参赛国家,同时为16个主办城市的标志提供了模板。标志主要采用黑、白和金的单色调色板,以突出奖杯的形象。数字26以方块和四分之一圆圈的形式呈现,既代表球场的方角,又呼应了足球的圆形。数字26由48个这样的单元组成,代表着参赛的48个国家。此外,标志还引入了大胆的主办年份图案,被设计为不分散对赛事和奖杯元素的注意力。

The new brand identity aims to showcase the World Cup trophy and represent the 48 participating countries, while providing a template for the logos of the 16 host cities. The logo primarily uses a monochromatic palette of black, white, and gold to accentuate the image of the trophy. The number 26 is presented in the form of squares and quarter circles, representing both the angularity of the stadiums and echoing the circular shape of a football. The number 26 is composed of 48 of these units, symbolizing the participating 48 countries. Furthermore, the logo introduces a bold design element for the host year, designed to not distract from the focus on the event and trophy elements.


而每个主办城市的标志则可以根据其文化和地理特色进行个性化设计。例如,洛杉矶的标志中有海浪图案,呼应其海滩位置,而旧金山的标志上则描绘了金门大桥。

While the logos of each host city can be personalized based on their cultural and geographical characteristics. For instance, the logo for Los Angeles features a wave pattern, reflecting its beach location, whereas the logo for San Francisco depicts the Golden Gate Bridge.


FIFA表示,这个全新的品牌形象将为未来的几年提供一个可辨认的品牌结构。除了主标志外,还有16个主办城市的标志,它们以世界杯主标志为基础,但在数字26的设计中采用了不同的颜色,以展现各城市的文化和地理特色。品牌形象中还包括一个排字标志,将数字26以较小的比例融入其中,以及一种名为Noto Sans的辅助字体。此外,还设计了各种图案,以突出数字26的标志。

FIFA has announced that this new brand identity will provide a recognizable brand structure for the coming years. In addition to the main logo, there are 16 logos representing the host cities, which are based on the World Cup main logo but incorporate different colors in the design of the number 26 to showcase the cultural and geographical characteristics of each city. The brand identity also includes a wordmark logo that incorporates the number 26 in a smaller proportion, as well as an auxiliary font called Noto Sans. Furthermore, various patterns have been designed to highlight the emblem of the number 26.



此次品牌形象的发布活动在美国洛杉矶举行,同时推出了“WE ARE 26”活动。该活动通过代表主办城市的人物和地点的肖像,旨在表达世界杯扩大多样性的努力。FIFA主席吉安尼·因凡蒂诺表示,“WE ARE 26是一个集结呼声”,这是三个国家和一个整个大陆共同迎接世界、打造最大、最好、最具包容性的FIFA世界杯的时刻。

The unveiling event for this brand image took place in Los Angeles, USA, along with the launch of the "WE ARE 26" campaign. This campaign aims to showcase the efforts of the World Cup in expanding diversity through portraits of individuals and locations representing the host city. FIFA President Gianni Infantino stated that "WE ARE 26" is a rallying cry, a moment when three countries and an entire continent come together to welcome the world and create the biggest, best, and most inclusive FIFA World Cup.


这个全新的品牌形象系统旨在展示2026年世界杯的独特多样性,通过标志和相关元素传达了世界杯奖杯、参赛国家和主办城市的重要性。

This new brand image system aims to highlight the unique diversity of the 2026 World Cup and communicates the significance of the World Cup trophy, participating nations, and host cities through its emblem and related elements.

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